Function Fix Landing Page Variants

Select A Concept Variant To Preview

We have prepared 3 distinct landing page variants tailored to different traffic intents, offer hierarchies, and design directions. Click any variant below to preview the live experience.

Original Design Baseline

Variant A — Initial Concept Baseline

“Online Physical Therapy | Convenient, Same-Day Appointments”

Original layout with dark inline quiz card, standard card grid hierarchy, and initial offer framing.

Target Audience:Broad cold traffic & legacy baseline comparison.

Primary Conversion:2-Minute Pain Screen → Video Response

Key Features:

Dark contrast inline quiz section
Traditional card shadows & borders
Standard acronym credential display

Open Variant A (Baseline)

Recommended Production RefinementRecommended

Variant B — Refined Clinical Practice

“Get Rid of Pain & Move Freely Again — Guided by a Board-Certified Specialist from Home”

Warm clinical surface canvas (#FAF9F5 / slate-50), plain-English credentials, zero glowing blur blobs, accessible 48px+ quiz chips, and transparent pay-as-you-go pricing.

Target Audience:High-converting organic, referral & paid physical therapy traffic.

Primary Conversion:High-intent Pain Screen or Direct Video Evaluation

Key Features:

Warm off-white/linen clinical practice aesthetic
Translated plain-English credentials (DPT, OCS, CSCS)
48px+ accessible touch targets with ARIA radiogroups
Transparent pricing without raw draft tags
Emergency red-flag disclosures & screening safety

Open Variant B (Refined Practice)

Direct Paid Search & Retargeting

Variant C — High-Intent Video Evaluation First

“Diagnose & Fix Your Pain from Home with a Board-Certified PT Specialist”

Direct live video evaluation focus, military PT officer background hero card, step-by-step evaluation walkthrough, and immediate booking emphasis.

Target Audience:Ready-to-book patients, high-intent Google Search & retargeting ads.

Primary Conversion:Direct Live Video Evaluation Booking (eval_booked)

Key Features:

Dark hero header with direct booking emphasis
3-step video evaluation process breakdown
Simplified direct conversion flow

Open Variant C (Direct Video Eval)

Concept Comparison Matrix

Summary of strategic differences across all 3 landing page concepts

Feature / Dimension	Variant A (Baseline)	Variant B (Refined Practice)	Variant C (Direct Eval)
Visual Aesthetic	Standard dark/light cards	Warm clinical practice (#FAF9F5)	Dark hero high-contrast header
Hero Value Prop	Title-tag string	"Get Rid of Pain & Move Freely"	"Diagnose & Fix Your Pain from Home"
Credentials Display	Acronym wall (DPT/OCS/CSCS)	Translated plain English + Army PT story	Officer background badge
Quiz Choice Touch Targets	Standard button padding	48px+ accessible ARIA radiogroups	Modal screen rescue path
Pricing Presentation	Initial draft tags	Clean $50–$150/wk pay-as-you-go terms	Focus on free initial evaluation
Best Traffic Use	Legacy benchmark testing	Primary paid media & organic search	High-intent Google Ads search keywords